Presentation to the SAE 2011 Government/Industry Meeting on Navigating Change in a Dynamic Environment, during a session on "Meeting the President's Clean Vehicle Challenge – Understanding the Policy Considerations". The meeting session focused on the important policy considerations that affect the President's challenge to improve light duty vehicle fuel economy, reduce green house gasses and other pollutants. Speakers from industry, government, public interest groups and research labs addressed pertinent questions such as: Will there be a healthy marketplace for high fuel economy vehicles? How will the consumer choice be defined by future CAFE/Environmental requirements? Will fuel taxes, tax rebates to encourage purchase of high efficiency vehicles, other policy initiatives be required to support this initiative?