Sloan's Sterman sees flawed reasoning at root of problem.

Why is the general public not more concerned about the potential consequences of climate change? For many risks, such as the risk of a plane crash, the public is far more fearful than the evidence shows, observes John Sterman, the Jay W. Forrester Professor of Management at the MIT Sloan School of Management. But on the issue of climate, he notes, the situation is just the opposite.